Challenge

Friction in the online donation experience is a common reason donors are prevented from giving. Fundraise Up launched in 2018 to address this problem by helping non-profits around the world leverage the same type of technology used by the e-commerce industry to increase sales. Fundraise Up needed a payments partner that could support a platform model at scale, offer built-in payments optimisation software, and support the payment methods that would increase conversion.

Solution

Fundraise Up chose to partner with Stripe because it easily integrated with its platform to bring powerful payments optimisation tools and popular payment methods to the donor checkout experience. With Stripe, Fundraise Up could rapidly add new features and payment methods using a single, consistent API, while maintaining a clean customer account management process with a centralised dashboard.

In addition to using its own anti-fraud technology, Fundraise Up integrated Stripe Radar to give customers strong, adaptable payment protection. Payment options that donors preferred – such as Apple Pay, Google Pay, ACH debit, BECS Direct Debit, and pre-authorised debits in Canada – were not only easy for Fundraise Up to add to its integration, but also simple for non-profits to enable without any onboarding or development work.

Results

Stripe’s suite of payment optimisation tools and payment methods ensured that Fundraise Up could take a best-practices approach to building its platform. With Stripe as the payment processing core across payment methods, Fundraise Up is able to deliver 2X online donation revenue and handle hundreds of transactions per second during key fundraising events such as Giving Tuesday. Having real-time authorisation also allows Fundraise Up to generate 3X more recurring monthly donors, which is critical for allowing non-profits to plan for the future.

The combination of Stripe Radar and Fundraise Up’s anti-fraud tools decreased disputed charges by 70% for non-profits while minimising checkout friction. Popular digital wallets and direct debits paired with Fundraise Up and Stripe technologies decrease recurring donation payment failure and disputes.