Challenge

Previously, Classy worked with three different payment processors, giving its non-profits several options. Unfortunately, many non-profits struggled with a fractured customer experience, having to pull reports and reconcile payments across different systems, which doubled the workload and increased the likelihood of error.

When customers faced payment issues, Classy’s team often needed to redirect them to the third-party processor. Non-profits dealt with deeper inconsistencies in the customer experience while trying to solve issues with companies that didn’t prioritise support.

Solution

Classy partnered with Stripe to build a trusted infrastructure for its payments platform. Classy chose to brand the custom solution as Classy Pay powered by Stripe, knowing the Stripe branding would convey confidence and quality in the payment experience to its non-profit customers

Classy Pay powered by Stripe is fast – with onboarding often taking only 10 minutes. Once customers are onboarded, they can streamline their reconciliation with a single report that offers greater visibility into data than other payment system. The new partnership not only increased ease of use, but it also enabled Classy Pay to build out a strong support organisation. Now, customers can consistently troubleshoot issues or refunds directly with engaged team members in a reasonable timeframe.

Results

Classy Pay extends Stripe’s best-in-class payments technology to all its users, taking advantage of thousands of micro-optimisation to maximise revenue. These include automatically updating payment information when a card is lost, stolen, or expires to ensure that non-profits never miss out on a donation. Leveraging advanced machine-learning powered fraud detection with Stripe Radar, Classy Pay customers can feel confident that they’ll reduce the impact of fraud.

Classy Pay created a dynamic system to migrate recurring payments to Stripe within 30 days of shifting each customer to the new white-label solution. Recurring donors are the most valuable donors for an organisation. Ensuring that non-profits could transfer those payments without manually exporting files – or contacting donors directly to resubmit payments – was invaluable.

Before Classy Pay even signed its contract, Stripe’s integration team began guiding developers and team resources through scoping a successful deployment. In just a few months, the partnership resulted in higher adoption rates with non-profits of all sizes, and it will continue to unlock new potential revenue streams for customers.