Whether platforms want to improve the stickiness of their product or are interested in opening up a new revenue stream, offering charge cards can be a compelling part of their business. With a charge card program, account holders can spend ahead of available funds and then repay the platform after the funds have been spent.
While charge cards sound great on paper, building a program can be challenging. Platforms need to think about how to fund the cards, collect repayments, handle lending compliance, and more. Luckily, banking-as-a-service (BaaS) providers like Stripe are able to help.
At the highest level, BaaS providers extend the infrastructure and logistics of a charge card program to platforms like fintechs and software companies. Platforms then use the underlying BaaS infrastructure to offer charge cards to their customers. For example, Stripe Issuing has a charge card program that Ramp uses to offer charge cards to its business customers. Platforms often want to offer charge cards as part of their expense management solution, since charge cards enable their customers to spend on a line of credit.
This guide explains what charge cards are, why they’re useful, and what to consider when choosing a charge card program. This guide is meant for platforms in the United States, serving US-based customers, since the financial services and products covered work differently in Europe and Asia Pacific.
The below is for general information and education purposes and is based on Stripe’s experience and market observations. This guide does not constitute legal advice, and you should check with your counsel regarding your own unique circumstances before offering charge cards to your customers.
What is a charge card?
Charge cards are conceptually similar to a credit card—they allow account owners to spend ahead of available funds and then repay a platform after the funds have been spent. In other words, both cards enable the account owners to spend on a line of credit.
However, there are two key differences between a charge card and a credit card. With a charge card: 1) cardholders can’t roll over a balance at the end of a payment term, and 2) cardholders can’t accumulate interest on unpaid balances. Charge cards must be paid in full at the end of a payment term. If a cardholder doesn’t pay the full balance when due, they may incur a late payment fee or another form of penalty.
Charge cards are also different from prepaid or debit cards. Prepaid and debit cards are always attached to an account that holds funds. With a prepaid or debit card, the account owner can only spend up to the amount of funds stored in the account associated with the card. Because of this, account owners aren’t able to accrue expenses and pay them back later. There must be enough stored funds readily available on the card for a successful transaction.
Most platforms use BaaS infrastructure to offer either charge cards or prepaid/debit cards.
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Carta di credito (revolving)
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Carta di credito (a saldo)
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Carta prepagata o di debito
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Come funziona
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Il titolare della carta può anticipare spese a fronte di una linea di credito. | Il titolare della carta può anticipare spese a fronte di una linea di credito. | Il titolare della carta può solo effettuare spese in base ai fondi depositati e subito disponibili. |
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Rimborso
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I fondi vengono rimborsati dopo il completamento di una transazione; il rimborso può essere riportato al ciclo di pagamento successivo maturando interessi. | I fondi vengono rimborsati dopo il completamento di una transazione; il rimborso non può essere riportato al ciclo di pagamento successivo. | Non applicabile, non è previsto il rimborso perché i titolari della carta non sono autorizzati a spese maggiori dei fondi disponibili. |
How a charge card program works
Before diving into the details of offering charge cards, it’s helpful to have a high-level understanding of how a BaaS charge card program works and which entities are involved.
- Cardholder: The person at the business who uses the card to make purchases on behalf of the business. There may be one or many cardholders for each business. For example, if you work with sole proprietors who run their businesses independently, there’s likely only one cardholder for each business—the business owner. If you work with small businesses with multiple employees, they may have multiple cardholders who need a card for business purchases.
- Business: The platform’s customer and the card account owner. The business uses the platform’s software, and the platform offers the business access to cards as part of its product. Businesses can spend up to a certain credit limit, which is determined by the underwriting criteria.1
- Platform: The company that wants to offer its businesses access to cards. The platform could be a fintech company, a software platform (e.g., a vertical SaaS company) , or another type of company. The platform works with the BaaS provider to create a card offering for its business customers.
- BaaS provider: A nonbank (e.g., Stripe) that works with the partner bank(s) to build card programs that platforms use. The BaaS provider authorizes or declines transactions on behalf of the partner bank, maintains the system of record for cardholder data, and communicates settlements with the networks. Its compliance teams work with platforms to implement the partner bank’s compliance requirements and regularly monitor platforms for ongoing compliance.
- Partner bank: A federal- or state-chartered bank. One BaaS provider may work with several partner banks for its programs, and depending on how a BaaS charge card program is structured, the partner bank provides one or both of these services:
- Issuing payment cards (such as credit, debit, or prepaid cards) as a member of the card networks
- Originating credit for the business account owner and defining the compliance requirements that are implemented and monitored by BaaS providers
- Issuing payment cards (such as credit, debit, or prepaid cards) as a member of the card networks
Note, some platforms may choose to work directly with a partner bank and bypass a BaaS provider. See Best practices for lending programs for more information.
Benefits of offering charge cards
In general, there are several benefits to offering cards to your customers, whether they’re prepaid or extending credit:
- Earn interchange revenue: Every time a cardholder makes a purchase with a card issued through your card offering, you can earn money by keeping a portion of interchange, a cost that accompanies every card transaction. Platforms can choose to share a portion of their earned interchange revenue with their customers in the form of points, “cash back,” or other rewards.
- Access transaction insights: Platforms have access to spend data, which gives them proprietary information such as recurring-expense deadlines and growth trends. Spend management platforms, such as Ramp, use card transaction data to give their customers insights into their own spending trends and show them opportunities to cut costs.
- Create a new product offering: If cards aren’t part of your core product, you can offer them as a way to enhance your product suite. For example, a software platform that offers appointment software and payment processing for salons and barbershops might add charge cards as a way for businesses to manage their expenses. Learn more.
When you offer charge cards specifically, there are additional benefits:
- Extend access to working capital: Getting a charge card or a credit card can sometimes be onerous and can involve capital, cosigners, or robust financial statements. In fact, many startup or small business owners have to personally guarantee initial company spend. In a Stripe survey of startup owners, 22% said they would “prefer to use a business credit card” instead of a personal card.2 Platforms can fill this gap by providing working capital directly to businesses.
- Build a tailored lending offer: Platforms have a complete understanding of a business’s financial history based on the payments they process, and they inherently understand the business trends and typical capital needs for the specific industry they serve, whether that’s preseed startups or local beauty institutions. When platforms pair these insights with the infrastructure of a BaaS provider and its partner bank, they can give their users a tailored financial experience.
Build your charge card offering
Before offering charge cards, there are two key decisions you will need to make, which can impact your speed to market and user experience: how to set up lending and how to collect repayment.
Best practices for lending programs
Regulatory requirements can be difficult to comply with, and this is especially true for charge cards, where there is a lending component.
It’s important to set up any charge-card offering to extend credit in accordance with applicable laws and regulations. Compliance is essential to building a fintech platform: fail to get it right, and—at best—you could be faced with large fines that could hurt your company. At worst, your company could be shut down.
Typically, platforms set up lending in one of the following ways, but make sure to consult with your lawyer for your use case.
- Obtain lending licenses: Financial services licenses, such as lending licenses, are permits to perform certain limited activities normally reserved for institutions with a bank charter, and a platform could offer credit directly by obtaining lending licenses in states that require them.3 Obtaining these licenses is generally a resource-intensive effort in terms of time and money. The platform is subject to federal lending regulations, as well as oversight by state regulators.
- Working directly with a bank: With this option, the platform partners directly with a bank to fund loans, allowing the bank to become the lender of record and integrating directly with the bank’s APIs. The platform then distributes cards via the bank or a separate partner, such as a BaaS provider. (Banks don’t technically hold lending licenses, since that’s something suited for nonbanks. Instead, their charters enable them to extend loans.)
- Working with a BaaS provider: The platform works with a BaaS provider that provides easy-to-use APIs for integration and program manages legal and compliance oversight on behalf of its partner bank(s). The partner bank is the lender of record, and the platform can become the “creditor” by purchasing what’s called “receivables.” Think of receivables like debt—the platform purchases debt from the bank via the BaaS provider, and the platform then has that debt on its balance sheet. The platform will “hold” that debt for its customers (the business account owners) until the debt is due. The account owners will then pay the platform, offsetting the debt.
It’s important to note that in all options, the platform carries some oversight from the bank sponsor, although the level of oversight may vary depending on the model.
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Ottenere licenze di prestito
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Lavorare direttamente con una banca
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Lavorare con un fornitore BaaS
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Responsabilità delle piattaforme
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Le piattaforme devono ottenere le licenze pertinenti per erogare prestiti in tutti gli stati USA. Dopo l'erogazione di un prestito, trasferiranno i fondi su una carta prepagata o di debito. Dovranno anche collaborare con una banca o un fornitore BaaS per l'emissione delle carte.
Anche se una piattaforma può estendere il credito in questo modo, l'offerta non è tecnicamente una carta di credito a saldo, perché non esiste una linea di credito associata alla carta.
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Le piattaforme collaborano con una banca, negoziando accordi legali e clausole contrattuali come l'indennità, gli aspetti commerciali, nonché la titolarità e la privacy per i dati. Si integrano inoltre direttamente con le API della banca.
Le piattaforme dovranno anche assumere almeno due persone (un responsabile della conformità e un responsabile del programma) per gestire le relazioni con la banca e soddisfarne i requisiti. Tali requisiti includono l'implementazione di politiche e procedure di conformità, la formazione dei dipendenti e l'attivazione in via continuativa di controlli, valutazioni dei rischi, verifiche e reportistica per le offerte finanziarie della piattaforma.
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Le responsabilità variano a seconda del fornitore BaaS.
Ad esempio, con il programma per carte di credito di Stripe, la piattaforma ha la responsabilità di implementare i criteri di valutazione del rischio e di impostare i limiti di credito per ogni azienda, ma non di configurare la sponsorizzazione di una banca, perché l'infrastruttura è già stata creata da Stripe. La piattaforma è anche tenuta a collaborare con Stripe per soddisfare i requisiti di conformità della banca partner, occupandosi in modo continuativo di verifiche, formazione e reportistica.
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Vantaggi
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Le piattaforme hanno il controllo completo sulla loro offerta globale, perché il credito non viene erogato dalle banche.
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Collaborando direttamente con la banca, le piattaforme non devono ottenere licenze di prestito in autonomia. Possono in generale contare su un maggiore controllo sull'offerta nel suo complesso ed elaborare la procedura di valutazione del rischio direttamente con una banca.
Alcune piattaforme di grandi dimensioni potrebbero anche ottenere una percentuale maggiore sui ricavi d'interscambio, collaborando direttamente con una banca.
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Dato che le piattaforme collaborano direttamente con la banca partner del fornitore BaaS, non devono ottenere licenze di prestito in autonomia e nemmeno trovare una banca partner. Tramite un fornitore BaaS, possono creare e offrire rapidamente una carta di pagamento per i dipendenti con opzioni di credito.
Il fornitore BaaS offre anche la piattaforma con politiche, risorse di verifica e supporto della conformità, oltre ad API e soluzioni di prodotto facili da utilizzare per facilitare la gestione del credito e della contabilità, la conformità, l'adeguata verifica della clientela (KYC, Know Your Customer) e i rimborsi continuativi dalle aziende.
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Considerazioni
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Ottenere licenze di prestito è un processo oneroso e i requisiti per il prestito variano per ogni stato. Servono solitamente più anni per ottenere le licenze per ogni stato in cui sono richieste.
Dopo l'attivazione, le piattaforme sono soggette a regolare supervisione normativa, con requisiti variabili in ogni stato. Le piattaforme saranno soggette anche a controlli di conformità aggiuntivi da parte della banca partner o del fornitore BaaS che emette le loro carte.
Infine, le carte prepagate o di debito potrebbero generare minori ricavi d'interscambio per la piattaforma.
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È previsto un sovraccarico elevato per integrazione e gestione quando si collabora direttamente con una banca. Per l'attivazione è richiesto molto tempo (fino a 12 mesi), a seconda delle dimensioni della piattaforma.
Le piattaforme devono anche tenere conto del personale aggiuntivo richiesto per gestire le relazioni con la banca e i requisiti di conformità.
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Le politiche di credito e la valutazione del rischio per l'offerta di carte di credito di una piattaforma sono soggette all'approvazione e alla supervisione del fornitore BaaS e della banca partner. La piattaforma controlla l'esecuzione e l'applicazione delle politiche di credito, mentre la banca partner rimane titolare e responsabile della supervisione (spesso tramite il fornitore BaaS) delle politiche di credito.
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Ottimale per
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Piattaforme che hanno già completato le procedure per ottenere le licenze di prestito. | Piattaforme che offrono il prestito come prodotto principale e prevedono di investire in un team responsabile della conformità e in un'infrastruttura BaaS più grandi. | Piattaforme che desiderano essere velocemente attive sul mercato e accelerare la vendita delle loro offerte con sovraccarico minimo oppure le piattaforme che vogliono che le aziende abbiano accesso al prestito come parte della loro suite di prodotti completa. |
What about merchant cash advances? Generally speaking, merchant cash advances (MCAs) aren’t loans. Instead, they’re an alternative to traditional loans, where a platform (or a “factoring company”) can offer a business access to its future revenue by purchasing receivables from its potential future revenue in exchange for a discount. The end result is that the business has access to (discounted) cash now and must pay the platform back as it receives revenue over time. MCAs generally carry more financial risk to the platform than loans. They’re normally repaid by giving the platform a percentage of sales that are withdrawn directly from a business’s revenue; however, if the business fails to generate revenue, the platform loses the profit altogether. Because of this, MCAs are also subject to different regulations than traditional lending, generally on a state-by-state basis. MCAs could also prove risky from a compliance standpoint since regulators are catching on to the fact that some companies use MCAs to circumvent lending laws. Consult your lawyer to learn more.
Setting up repayment
After funds are borrowed via a charge card, businesses need to repay their funds periodically—typically, every 15 or 30 days. In the context of charge cards, repayments normally include both the credited amount and fees—and the sum total of both are due at the end of every payment cycle. Repayment procedures should also specify what the borrower should do if they are unable to make a scheduled payment, including any special accommodations made for hardships.
You can set up repayments from cardholders for charge cards in several ways, which require you to decide how often to collect repayment and the method you’ll use to collect repayment.
How often you want to collect repayment from users is dependent on your working capital, the average amount your users are spending, and the working capital of your users. These settings should be available through your BaaS provider’s APIs. For example, Stripe’s APIs allow you to set repayment to happen weekly, monthly, on a particular day each month (e.g., the 15th of every month), or even every recurring 60 days.
When choosing the repayment method, make sure it’s easy for your cardholders to send you the repayment. Your BaaS provider should be able to provide you with guidance and mechanisms to easily collect repayment that’s consistent with best practices under applicable laws. For example, Stripe has a suite of payment products, like Invoicing and Checkout, that make it easy to collect repayment while minimizing a platform’s overall integration work.
How Stripe helps
Setting up a charge card offering on your own is complicated and is time and resource intensive. It may involve finding a bank partner, getting multiple financial services licenses, hiring legal experts, issuing cards, and deploying significant engineering resources. In addition, the underwriting costs and economic risks of businesses who may not be able to repay on time can be high.
Fortunately, Stripe can help. Stripe Issuing already takes on many of the components of offering cards (bank partnerships, funds flows, regulatory and compliance navigation, network connection, card printing and distribution, and integration APIs), but we also have features specifically for platforms wanting to offer charge cards:
- A compliance-first charge card program
- Capital-efficient funding options
- Integrated repayment options
Stripe Issuing’s charge card program
Our charge card program consists of two key parts—our receivables purchase program and our APIs.
Receivables purchase program
Our receivables purchase program (RPP) is our legal, compliance, and lending solution that enables platforms to offer businesses access to credit via our bank partners. Our partner banks are the lenders of record, and platforms can purchase receivables from the bank via Stripe. Our RPP enables platforms to offer businesses access to credit, without having to acquire lending licenses or navigate state-specific licensing requirements by themselves.
Platforms can also lean on Stripe’s compliance resources, such as our compliance policies, to set up and maintain a compliance-focused charge card offering. Our team works hand in hand with platforms to design a charge card offering that adheres to regulatory and partner bank requirements. Stripe’s compliance team has a kickoff with each platform, followed by a series of guided checklists and discussions to confirm the platform’s offering has all of the right processes, disclosures, reporting, and controls in place for final bank review and approval. We also conduct periodic reporting and testing activities on behalf of the partner bank in order to help manage the platform’s risk on an ongoing basis and to meet the ongoing monitoring expectations of our partner banks.
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No additional lending license or bank partnerships needed
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Offer a lending program across all 50 states
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Access to robust compliance resources
Our APIs
Our credit APIs can set credit limits and billing terms for each user and supports flexible repayment options such as weekly, monthly, etc. Platforms can make a single API call to retrieve the amount a business owes at any point in time, instead of manually calculating how much credit has been spent and accounting for refunds and disputes. They also help to manage each account’s credit obligation, which is automatically updated as the user spends, receives a refund, or wins a dispute. Platforms can use this API to create and manage a ledger that tracks how much credit has been extended to, spent by, and repaid by businesses.
Capital-efficient funding options
There are two ways a platform can fund its charge card offering with Stripe—prefunding and postfunding.
With prefunding, funds are readily available in a platform’s account to cover a cardholder’s future transaction. However, with postfunding, the platform funds its account only after a cardholder’s transaction is captured.
Generally, a postfunding model is more capital efficient than prefunding, since the platform doesn’t have to hold funds in an account with Stripe, providing them with more working capital. Most platforms see a >20% improvement in working capital by postfunding cards.
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Pre-finanziamento
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Post-finanziamento
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Vantaggi
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Questo è in genere il metodo di finanziamento più facile e veloce da configurare e Stripe non richiede una riserva minima per il pre-finanziamento. Questo è il metodo di finanziamento più popolare di Stripe e l'opzione iniziale che consigliamo per la maggior parte dei programmi. |
Le piattaforme non devono anticipare fondi in un conto e questo significa che non devono elaborare previsioni di spesa e che le transazioni non verranno rifiutate a causa di un saldo insufficiente.
Si tratta anche di una soluzione più efficiente a livello di capitale per la piattaforma, perché i fondi necessari per le riserve post-finanziamento sono spesso inferiori rispetto al buffer richiesto con il pre-finanziamento.
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Considerazioni
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Per il pre-finanziamento può essere richiesta una mole significativa di lavoro di previsione per assicurarsi che i fondi nel conto della piattaforma siano sufficienti per coprire le spese dei titolari delle carte. Questo significa tenere conto di crescite rapide impreviste o modelli di spesa variabili. È buona norma assicurarsi che siano disponibili fondi in eccesso per evitare transazioni rifiutate. | Per il post-finanziamento è richiesto più tempo per la configurazione ed esistono costi aggiuntivi del programma. In modo analogo ad altri accordi di investimento forward flow, le piattaforme sono anche solitamente tenute a registrare riserve di cassa. |
Integrated repayment options
Platforms can use our payments products to minimize their overall integration work, while also making it easy to collect repayment.
Two no-code, prebuilt payments products Stripe offers today are Checkout and Invoicing:
- Stripe Checkout is a prebuilt hosted payment page that supports one-time or recurring payments through a variety of payment methods, including bank accounts. Checkout is optimized for conversion and makes it easy for businesses to reuse payment information. Businesses come to a platform’s checkout page to make a payment.
- Stripe Invoicing can send invoices to businesses in minutes, without any code. It also has advanced features to automate accounts receivable, collect payments, and reconcile transactions. Invoicing is also optimized for conversion, with 87% of invoices paid within 24 hours.
Platforms can also choose to collect repayment outside of Stripe products.
Access to the full Stripe platform
In addition to Stripe Issuing and our charge card program, Stripe has an entire ecosystem of financial infrastructure products that can be combined in different ways:
- Stripe Treasury provides a flexible BaaS API to build full-featured financial products for your customers, whether it’s a store-and-spend account or spend-management offering. With Treasury, you have the core building blocks to create financial accounts, store funds, move money between parties, and attach cards for spending.
- Stripe Capital provides your platform on Stripe Connect with an end-to-end lending API that enables you to offer access to fast and flexible financing to help your customers grow their businesses. With Capital, your customers don’t have a lengthy application process, and repayment is automatic.
- Stripe Connect allows you to embed multiparty payments and offer a variety of financial services, such as collecting payments from your customers and paying out third parties. Platforms earn revenue by collecting fees for services provided.
- Stripe Financial Connections lets your users securely connect their existing financial accounts and share their financial data with your platform.
- Stripe Identity lets you programmatically confirm the identity of global users to comply with KYC regulations.
Get in touch with our team to learn more about how your platform can use Stripe to set up a charge card offering for your customers.
Notes
- The credit policy and underwriting for a platform’s charge card offering is subject to the BaaS provider and partner bank’s approval and oversight. The platform works with its BaaS provider and partner bank to design a credit policy that aligns to its own risk appetite.
- Stripe Card survey conducted among 770+ small to medium-sized businesses in the US about commercial banking experiences.
- In many US states, lending within certain parameters (such as having no or low finance charges or only extending credit to commercial entities) can be pursued without obtaining licenses. However, many big markets, such as California and Nevada, likely do not fall within this category since they have stricter lending license requirements. Consult your lawyer to learn more.