Challenge

Experienced Capital’s brands include Le Slip Français, Balibaris, Figaret, and Oh My Cream, among others. These brands have been using Shopify to sell products, many of them since their launch, so they required a Shopify-compatible payment service provider that would provide a seamless user experience at competitive rates, while ensuring optimal payment acceptance rates to maximize sales.

For its part, Experienced Capital sought a high-performance payment service provider to support its international growth and maximize online sales. The company aimed to support its brands’ informed decision-making through robust analytics and reporting capabilities, while also creating a seamless user experience for its customers and optimizing conversion. Smooth integration was also a key consideration, as the company wanted to enable its technical teams to get the payment solution up and running.

Solution

After exploring the different solutions on the market, Experienced Capital decided to test out Stripe’s performance on Shopify with one of its brands. During this pilot phase, Experienced Capital evaluated various factors: service reliability, authorization rates, and quality of customer experience, among others.

Thanks to Stripe Payments, the company saw a significant improvement in conversion on Shopify. The Stripe Dashboard allowed the brand’s team to access account data with just a few clicks, including authorization rates and reasons for failed payments. They also benefited from Stripe’s prebuilt payment forms, which streamline the shopping experience for consumers with a unified, one-page process. Additionally, Stripe’s rapid integration with Shopify freed up time for Experienced Capital’s technical teams.

After a successful trial period, Experienced Capital selected Stripe as its preferred payment partner for most of its other brands. In addition to Stripe’s payments performance and advanced features, the quality of Stripe’s technical support and guidance was key to the decision. Stripe is now the primary payment solution for the brands in Experienced Capital’s portfolio, collaborating closely with them to achieve their long-term vision and fulfill their commitments.

Results

Authorization rates increased by 10%

In the initial pilot phase, the net payment authorization rate increased by 10% compared to previous providers, directly boosting the brand’s online sales volume.

Stripe’s analytics Dashboard allows decision-makers to understand and monitor business performance in real time

Today, Experienced Capital’s brands can easily access detailed data about their transactions and customers in a few clicks. The Stripe Dashboard provides valuable analytics and graphs that inform ecommerce managers and financial teams about performance and payment trends.

The Dashboard reveals the reasons for declined payments, offers automated reconciliation, and provides customized financial reports, among other features. The flexibility of the interface and the wealth of information provided enable brands to anticipate problems and make informed business decisions.

Stripe has accelerated the shopping experience by accepting payments in 135 currencies and through digital wallets

With 135 currencies accepted and various payment methods supported by Stripe on Shopify (including bank cards and Apple Pay e-wallets), brands can cater to customer preferences and provide a localized shopping experience. Digital wallets speed up the payment process by eliminating the need for customers to enter card information at checkout.

In addition, Stripe’s automatic card update tool and direct links to major card networks help minimize declined payments. Currently, the brands in Experienced Capital’s portfolio enjoy an average authorization rate of over 96%. They also use Stripe’s prebuilt payment forms, which streamline the customer experience across all devices and are optimized for conversion.

Direct integration with Shopify simplified tasks for the technical teams and ensured a rapid rollout

The API key for the Stripe account is simply entered into the Shopify merchant dashboard, and all transactions are processed through Stripe. Experienced Capital’s brands particularly appreciate the near-instant migration and 24/7 support, as it allows their technical teams to focus on other priorities. In addition, Stripe’s direct integration with Shopify has allowed the brands to streamline operations and save time by avoiding redirects to external payment pages, which can deter customers from completing their purchases.